I have had an NVidia vs ATI article in mind for a while now, but two recent announcements have brought that topic to the top of the list. Both NVidia and ATI released information on new products this week. NVidia added a new mid-level option to its GeForce8 line in the 8800GT, and ATI published details of its upcoming HD 3800 generation of DirectX10.1 cards. The ATI announcement is of little consequence, since there are few applications for DirectX10.1 in the post-production workflow, and ATI is rarely the solution of choice in this field. The GeForce 8800GT on the other hand, has a few unique feature that might be of benefit in the post-production world. The first is support for PCIe 2.0 which simply put, doubles the available bandwidth to and from the card from the motherboard. The increasing the bandwidth FROM the card is of little use to the card’s target audience, gamers, since all almost output from games is sent to the monitor, BUT applications that depend on the GPU to process video before saving it back to disk could see more significant benefits from this. With performance almost equal to the 8800GTX, the new card will take up one less slot, and if initial reviews are accurate, it will generate less heat and noise, and draw less power than any similar product. This is especially important in the post-production environment, since the average high-end workstation is stuffed full of drives and I/O cards, and excessive noise is detrimental to certain creative processes.
As newer post-production software is developed to squeeze every last bit of available performance out of available hardware, the GPU is becoming a more important factor in building a high performance workstation. A few pieces of software that I use that depend on the GPU are: Matrox’s AXIO-LE, Red Giant’s Magic Bullet (especially Colorista), and Iridas’ SpeedGradeHD. Each has a list of supported cards, and hopefully there will be some intersection in those subsets, or these software applications will be incompatible with each other. For any given product, there are usually a variety of options, sometime ranging in price from $50-$2500. Determining which of these options best suits your needs is an important decision, and sometimes the best choice is not immediately apparent.
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